JULIANNA MILANO was founded by Heather Julianna, whose path into luxury fashion was anything but traditional. With a Master’s degree in biology and early experience in medical school, her background is rooted in science — a discipline that sharpened her curiosity, precision, and systems-driven thinking. As a former professional athlete competing in collegiate tennis, she developed a deep sense of discipline and resilience, qualities that now inform her creative and entrepreneurial approach.

Her journey into fashion was shaped by a cross-cultural upbringing and deep European roots. Having spent much of her early life in Eastern Europe, she was surrounded by craftsmanship, culture, and a quiet reverence for refinement and heritage. Her Hungarian grandmother, known for her discerning taste, kept an archive of French and Italian designer pieces collected over decades. As a young girl, Heather would try on vintage silks and tailored blazers with her grandmother — quiet rituals that sparked her appreciation for refined style and enduring craftsmanship.

JULIANNA MILANO was born from that early influence — and from her desire to create a brand that honors heritage while challenging the conventional ideas of luxury and design. At the core of the brand is a commitment to purposeful design and lasting craftsmanship. Each piece is handcrafted in Italy, in limited, collectible capsules — designed not to follow trends, but to endure. Heather leads with a creative vision to reawaken the understanding that true luxury is defined by excellence, integrity, and sustained value — not excess.